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Bijenkorf Inspiration
De Bijenkorf is the largest department store chain in the Netherlands. For the chain's 140th anniversary, it celebrated with an inspiration-themed party, to highlight its own inspirational role in different fields. The challenge was both to draw people into the 'World of Inspiration', and to encourage them to buy. It was also important that the event didn't feel like a sales promotion in disguise. Activities with 140 incorporated into their names were based around fashion, home design, music, food and drink, and literature and promoted across TV, radio, magazines, online and outdoor. The results increased visitors and turnover and the promotion now runs as an annual event. ADCN Nominated |
TVC
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