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Heineken Gehörschutzstöpsel
Heineken once again came up with a World Cup premium for Dutch fans. And completely in line with tradition, it was a noisy premium: the Pletterpet (a Vuvuzela Helmet!). We didn’t want to disappoint our eternal rivals, the Germans, so we also came up with a premium for them: earplugs. This was publicised by a mailing to journalists and a viral as an official announcement from the German Football Association. |